The president of Ancona’s Airport, Carlo Amicucci,
recently decided to form a business called Evolavia. This company will begin providing low-cost airfare from Ancona to
Barcelona at the start of July. Unlike
other low-cost airfares such as RyanAir, Southwest, and EasyJet, Evolavia does
not own its own planes. Instead, it
rents both planes and crew from SpanAir and focuses solely on the booking of
reservations via the Internet and through a call center. By October, Evolavia hopes to expand its
business to other major cities including Paris and Madrid.
In order to be a successful
business, Evolavia must model its company off of other low-cost airlines. These airlines, including RyanAir, GoFly,
EasyJet, and Southwest, are able to offer such low costs due to their unique
infrastructures that Evolavia is looking to adopt.
The problem that Evolavia is
facing became an issue for the company the moment it came into existence. In order to alleviate such concerns,
Evolavia is looking for solutions that will reduce the probability of
failure. Studying a variety of
resources is necessary to determine these solutions and when implemented, it is
hoped that these strategies taken will attract new customers and steadily
expand the business.
The most difficult aspect of
this project has been the task of defining the problem we have been
assigned. The first two days of the
project were spent conquering our problem definition. The first day we went to the Ancona/Falconara airport and met
with the president. Though his
expectations were unclear from the start, we thought we had an understanding of
what he wanted. However, we were
wrong. The next day was spent in
another meeting in attempt to clear up confusion from the previous day. Finally, we concluded what work needed to be
done to complete our assigned task.
While it took much time to discover such a small part of this project,
we believe that this achievement has proved to be one of the most challenging
tasks that have been overcome throughout these past two weeks.
There are three main parts
to this project that will be discussed below.
Lastly, recommendations will be given revealing our opinion on the
success of the company and what actions we believe are necessary to expand the
business.
Given that Evolavia is a
service-based business that has yet to become available to the public, having a
complete understanding of other successful, low-cost airline strategies
including areas such as pricing, services, and operational costs will allow
Evolavia to base its business around the success of these prominent
companies. This research on these low
cost airlines will give Evolavia the background needed to successfully compete
in the marketplace.
Following the study on other
low cost airlines, we must focus on the travel industry in Ancona. The amount of traffic in Ancona at any given
time during the year will have the ability to enhance the operations and demand
for these low cost airline flights. By
advertising Ancona and the surrounding area, the attraction to the region will
be enhanced, therefore encouraging travelers to visit Ancona.
The last bit of research
that we will conduct will be a comparison of pricing between traditional
airline costs with that of traveling to Ancona by train, then flying the low
cost option. This comparison will show
that by using the low cost airline, the passenger can save money.
Finally, we will give a set
of recommendations to our client. These
suggestions will merely serve as a reference for our client to follow
throughout the growth of Evolavia.
It has been estimated that the market
for low cost airlines inside the European Union will grow from the current 20
million passengers a year to 125 million by 2015. This outstanding number gives evidence to the fact that
traditional, as well as discount airlines will continue to flourish. There are many aspects to an airline company
that allow them to be successful. By
researching the market for discount airlines, it is evident that by utilizing
the right marketing mix, a discount airline will successfully find its niche.
We will discuss the services offered by these airlines
(Southwest, Buzz, RyanAir, GoFly, and EasyJet), their pricing strategies, and
their operational costs. Also, the
travel industry throughout Ancona will be researched and presented to give
evidence to the importance of advertising within the region. Finally, we will compare costs of
traditional airlines with that of low cost airlines and the travel expenses
associated with them (i.e. train fares, etc.).
To begin,
it is important to point out that Evolavia’s pricing strategy will be very
successful in the airline industry.
When comparing prices it is obvious to see that the savings with
Evolavia are incomparable to that of traditional airlines. This company is bound to be successful in
the industry because it is able to offer exceptionally low prices to its
customers, and supply a desirable schedule of destinations. In the following paper, we will show how
truly effective the pricing strategy of Evolavia is and how strong the demand
for these low-cost flights are.
The services that an airline offers play a large part in the
ability to attract customers. The “no
frills” tactics of discount airlines very often cut their services offered to a
bare minimum. While this limits the
number of in-flight meals, and cuts out the travel agency, it appears to bring
in customers from all over. The
following segment describes the services offered by low cost airlines both
in-flight and through their websites.
Please refer to Appendix A for a comparison chart between all five
airlines.
Southwest Airlines was voted the country’s number one
favorite company in the March 2002 edition of FORTUNE magazine. To
receive such a prestigious award, the company had to not only focus on low
fares, but excellent service too. They
offer their customers low prices, along with a strong customer commitment and
an array of benefits and rewards.
Southwest has an effective and efficient website that
displays all of its promotions and services in a very detailed manner. They begin with their customer service
commitment and mission statement by saying, “The mission of Southwest Airlines
is dedication to the highest quality of customer service delivered with a sense
of warmth, friendliness, individual pride, and company spirit.” This mission
statement portrays Southwest’s true mission, to please its customers.
Southwest offers a ‘Rapid Rewards’ program, that allows
customers to receive a free ticket based on the number of times they fly with
the company. By making 8 round trips or
16 one-way trips, the client receives a free round-trip ticket that can be
transferred or used by anyone. This
promotional offer is very attractive to customers who fly frequently for
business or pleasure. Southwest also
has a program called ‘Frequent, Frequent Flyers—Companions Travel.’ This program allows members who make 50
round-trips a year to designate one individual the ability to fly with the
travel partner free of charge for one full year.
Southwest Airlines has a very extensive online travel
booking center. A client has the
ability to choose a car rental or hotel rental reservation online. This center is accessible and lets passengers
thoroughly plan for their trip. They
may utilize discount rates on hotels based on certain limitations and choose
the type of vehicle that they will drive when reaching their destination. Southwest has a relationship with four of
the main car rental companies throughout the country: Alamo, Budget, Dollar, and Hertz. These companies offer car styles from economy to sport utilities
to full size vans. Having this option
available online for the customer to use is very appealing. It once again follows Southwest’s “no
frills” and easy access model. Although
there are many policies and procedures on car rentals, the ability to offer the
customer an easy answer to the hassle of travel is valuable.
Southwest Airlines does not offer any in-flight meals. The idea of “low fares, no frills” follows
the guidelines of offering only the bare minimum to its customers. This does not include food. However, they do offer complimentary juices
and cold drinks and nuts during the flights.
This helps them to cut down on their costs, in turn, offering the
customer lower rates.
On the website, Southwest includes a section on packing
tips. These tips are strictly for the
convenience of the passenger, helping them to more thoroughly prepare for their
trip. The section includes tips on
baggage purchase, packing techniques, and advice on carry-on items.
Southwest Airlines uses a ticketless check-in
technique. The passenger only needs
confirmation number and photo identification.
This assures safety and comfort of all customers. Southwest offers online booking for their
customers which is a safe and easy way to register for a flight. The customer simply enters the destination
and starting point and the dates they wish to depart and arrive, and the system
displays all available options. The
client chooses the best available option and proceeds to online payment by
credit card. This system has been very
effective and safe and allows the customer to control their trip.
A passenger wishing for a refund from Southwest can submit
for one on the website. This offer is
only available when the ticket is unused.
Southwest offers many different ticketing options through their booking
center. They offer a fare that is
considered refundable and changeable at any point in time up to the
departure. This fare is often more
expensive than other “discount” fares, but this is solely because it offers
more security in the event of unexpected circumstances.
Seating options through Southwest are open. When the passenger arrives at the check-in
desk they are issued a boarding pass. This is based on a first come, first
serve basis. This boarding pass serves
as the customer’s timeframe to get onto the plane.
Over the past few years, Ryanair has become the most
prominent discount airline company in Europe.
By basing their company and website around the “no frills” tactics of
Southwest, they have shown that by offering their customers low prices, they
are a very attractive company to fly with.
Ryanair also follows the ticketless confirmation
system. The passenger must have their
confirmation number as well as photo identification to confirm and board the
plane. This requirement of photo ID is
strictly to test the validity of the person checking onto the flight. The online booking system is taking hold in
Europe, and Ryanair offers this online reservation through their website. This system has led Ryanair to announce in
May of 2002 that they experienced a 44 percent growth in seat sales.
Ryanair does not allow refunds. The passenger has the ability to change their reservation flight
time up to three hours prior to departure, but no other information located on
the reservation booking. This change in
time may also include an increased price, in which case the passenger will have
to pay the difference. This is because
fares rise as the flight approaches.
This is for the safety of the passenger and confirmation that their
ticket and seat are secure.
Seating through the company and flight are open and based on
the personal preferences of the passenger themselves. This policy once again follows the “no frills” tactics of the
company.
Ryanair does not offer meals on their flights. Instead, they offer a full bar that allows
their customers to purchase whatever drinks and snack s are available at an
affordable price. By not offering a
meal to flyers, they reduces costs and in turn, prices.
Ryanair offers a very extensive website. They present their customers with many
opportunities to further plan their journey with services including:
- An
agreement with Hertz car rentals
- Theft
protection
- Unlimited
mileage
- Collision
waiver damage
- Many
hotel selection options throughout Europe
- An
online shopping center that allows customers to purchase gifts with ease
- Information
and links to train and boat times and reservations.
The company website has a link to present urgent flight
information to travelers, including such things as flight restrictions and
closed flight areas. This link also
includes an active flight board that displays all flights concerning
punctuality and cancellations.
Buzz Airline is a company that is taking a strong hold in
the European discount airline industry.
Buzz Airline markets their company’s strategy simply by saying, “a low
cost airline that believes in making a flyer’s experience simple, enjoyable,
and affordable.” Buzz follows a “pay as
you go” type of program offering no in-flight food, and high class lounges for
customers.
Buzz is a ticketless airline that merely requires a
confirmation number that is received through email after making a reservation.
Also, as with all other airline reservations and ticketing, photo
identification is required. By promoting online ticketing, Buzz creates the
perfect formula for a successful discount airline. The sight is easily accessible and allows customers to utilize
the online registration and booking features with ease. If a flyer wishes to change their
reservation, they may do so for a fee, however, no refunds are given. When the passenger arrives at the airport,
they will be given a seat number.
When it comes to assisting customers in planning their trip
beyond the air flight, Buzz Airline offers a thorough amount of information
regarding places to stay, car rentals, and links and travel times to other
various forms of transportation. Specifically,
the website includes:
- Buzz
has partnered with Accommodation Line offering their flyers specific
information regarding hotels throughout their destinations in Europe
- A link
to information on individual rentals for those who wish to stay for
extended periods of time in France
- Information
on catered and self-catered ski chalets in all the main ski resort areas
- Exclusively
negotiated rental prices with Budget car rentals in Europe
- Deals
on Airbus and the rail prices in London and throughout Europe
Concerning
onboard meals and offerings, Buzz has a café that offers a selection of salads
and sandwiches that are prepared on a daily basis. One also has the option of joining and attending the lounge to
buy more upscale drinks.
GoFly Airlines is yet
another airline that has taken hold in the discount airline industry in
Europe. They are a ticketless airline
requiring a photo identification at check-in, at which time passengers will
also receive their seat.
GoFly offers two different types of standard tickets, as
well as promotional fares. A customer
can receive a refund on all regular tickets, but not on the promotional
fares.
After
conducting research concerning the five most prominent discount airlines in the
industry, we have come to conclude that most services offered by the airlines
are the same. These companies have
outlined their strategies to be similar in nature. Please refer to the information provided on Southwest, Ryanair,
and Buzz to further understand the services offered by GoFly.
EasyJet,
too, is like other companies in that they offer similar services. EasyJet has a very extensive online shopping
service that offers the ability to apply for credit cards, shop, and make other
reservations. Please refer the information
on the other companies for services offered by EasyJet.
Pricing is
the most important feature of the low-cost airlines. It is the most important because price is what attracts the
customers to airlines services. Many
people throughout the world are increasing their travels and using airlines to
arrive at their destinations. Southwest
was the first company to pioneer this low cost, no frills campaign. This company was a success because their
fares are comparably lower in cost to other American airlines.
Many
European companies have used Southwest’s success as a benchmarking point to
evolve their business. Europe has a
growing market for customers who are interested in flying around Europe and the
surrounding areas. This is why it
important for Evolavia to get ahead now and create its own marketing niche
before the market becomes saturated with many other low cost airlines. Throughout this section, we discuss the main
low cost airlines: Southwest, Ryanair,
Buzz, Go-fly, and EasyJet. We also
looked into how their pricing strategy works and the different techniques that
are used in order to make the low pricing of these fares a success.
Southwest
is America’s number one low cost airline.
Their low cost airfares create a large attraction and appeal to
customers who are looking for a fast, easy, inexpensive way to travel around
the United States. By following
Southwest’s success story, Evolavia will be able to successfully begin its
company by providing low cost pricing air fares.
One of the
main factors that helps keep Southwest prices low is that the plane returns to
the port of departure during the night.
Other planes that return in the middle of the night are not full of
passengers, so Southwest generated the idea of offering even lower prices, half
off, throughout the night. For example,
during the day a normal ticket would cost around $26, but if you wanted to
travel in the night, it would only cost $13.
This deal was a complete success.
Another
reason why Southwest can keep such low prices is because of the flexibility of
their pilots. These flights are offered
multiple times, consistently throughout the week. This makes the availability of flying to many different places
around the United States more convenient for the passengers and the
pilots.
The only
type of catering services that Southwest offers its customers throughout the
flight is peanuts, coffee, juices, cold drinks, and nuts. They do not serve meals while in flight, but
they welcome passengers to bring their own meals on board for their own
pleasure and convenience.
Southwest
also reduces the ticket fares by flying into smaller airports. For example, the main airport in Chicago is O’Hare, but instead, Southwest will
fly in and out of Chicago Midway Airport.
Another example is when Southwest flies in and out of New York. The two main airports in New York are LaGuardia and Newark, but
Southwest will fly into Long Island or Buffalo airport instead. This reduces the overall costs of departure
and landing. They can also move faster through these airports resulting in an
increase of flight frequency. This is
because there is less traffic in these smaller airports and they can fly in and
take off faster than a larger airport.
As a result of this technique, Southwest, can save money in the long run
and offer its customers the lower ticket fare.
Pilots
consistently worked 60 percent more than the other airlines, but their salaries
where 50 percent less than other pilots.
To make up for the difference, Southwest offered these employees the
opportunity to take part in owning shares in the company, therefore these
workers had the same benefit and were being equally compensated for their
work. The airline began this
profit-sharing plan in the United States airline industry in 1974. Through this plan, the employees currently
own around 10 percent of the company’s stock.
Southwest
keeps their fares low because they are able to clean the planes in a 15-20
minute time period rather than the normal one hour time span that is often used
by many other airlines. This is
important because instead of the plane leaving for departure every hour, the
plane can leave approximately every half an hour instead. Because of this
efficiency, more flights can leave resulting in more money coming in from
ticket sales, which ultimately leads to the ability of offering the customers
lower ticket prices due to the profits being made.
Another
main feature Southwest offers is ticketless travel, which means the reservations
can be made online with a confirmation number.
The ticketless confirmation started in 1979 by Southwest. In the
following few paragraphs different features of the ticketless online system
Southwest currently has will be discussed.
One of the
most important aspects of pricing is the availability for customers to purchase
their tickets over the Internet. This
is a major factor in reducing the ability to offer its customer a lower fare.
This is because it reduces the amount of time spent when booking flight
reservations and also reduces the amount of labor services required to handle
the booking processes. The cost of
booking a flight online is around one dollar, when booking a flight through a
travel agency or through an airline company can range anywhere from $6-8 per
booking.
When
entering the ticketless travel area of Southwest’s website, the following
questions are asked:
- Where are you going?
- When are you going?
- How many people are going?
After this
information is gathered from the above questions, Southwest can display the
flights that have available times, seats and fares for their customers requests
and desires. Once the customer selects
the exact flight that fits their needs the best, the screen will display an
itinerary and the exact costs of travel for all of the passengers that are
traveling to the specific destination.
All possible restrictions of the flight will also appear on the screen
for the customer’s knowledge of any provisions that might incur with their
specific flight.
Once this
information is taken care of, then the customers name, billing address, and
payment information is collected. Once
this information is clarified then a confirmation number will appear on the
screen for the customer to print out or write down. It is vital for the passenger to keep their confirmation number
because it is used during check-in at the airport on the day of departure. The
best advice is to print out the screen that displays the confirmation number. If the passenger is having trouble with the
reservations after purchasing their tickets, a 1-800 number is displayed at the
bottom of the screen for the needs of the customer. If the confirmation number is lost, your information can be
brought up again by simply letting the representative know the first flight in
the trip, dates of travel, and the last name of the passengers. Also, a mail confirmation of the tickets
purchased will be sent to the billing address entered.
Ticketless
confirmation is an important aspect of the whole low cost pricing strategy,
because in the long run money will be saved from the costs of printing the
tickets. This will allow Southwest to
offer their customers lower prices due to cut backs in technical aspects such as
this one.
Many people
are hesitant when it comes to ordering items online by a credit card. The following paragraph describes ways in
which Southwest reassures and prevents customers from worrying when it comes to
entering their credit card numbers into the online ticket ordering system.
Southwest uses Netscape SSL (Secure Socket Layer) when sending the customer
their personal payment information and final receipt. The program, SSL, uses very powerful encryption, which makes it
almost impossible for anyone other than Southwest to gain access to the
customer’s data. SSL requires that
Netscape 1.22, or any other browser that supports SSL, to be used. Netscape can be downloaded at anytime from
their home site.
Currently,
this is Europe’s number one low airfare line.
Ryanair has been a success thus far all throughout Europe. Many other smaller companies are following
Ryanair’s lead and creating low airfares across Europe as well. The following few paragraphs display how Ryanair’s
low airfares have been a success and the strategy behind these low priced
tickets.
In order to
always offer the lowest fares these low cost airlines have established a “Low
Fares, No Frills” service which is designed to be friendly and efficient. The services that these airlines offer do
not include complimentary meals, or drink services. On the other hand, they do offer a full bar and duty free
services, where drinks and duty free snacks may be purchased at the customers
convenience.
Many of
these low cost airlines are strictly point-to-point. These airlines have a priority to offer their customers low fare
air travel with the best on-time services to their destinations. Ryanair has been noted to be the number one
low cost airline with the best on-time service for the Dublin-London route and
continues to carry on this tradition.
These airlines cannot transfer the baggage to other connecting flights,
and often at times recommend that passengers do not book connecting
flights.
Along with
these low cost airlines comes the no advanced seating policy. The passengers are free to sit were they
wish, and it is based on a first come first served. This eliminates passengers to board the aircraft early, along
with reducing passenger related delays.
Passengers are required to arrive at the check-in point 30 minutes
before the departure of their flight.
Failure to do so will jeopardize the customer guaranteed spot on the
airline. This strategy helps these
airlines be more punctual with their departure and landing procedures.
Ryanair’s
customers are also concerned about entering their credit card information into
the computer when making their flight reservations. Because of this reason, Ryanair also uses the latest Secure
Socket Layer technology (SSL). This is
the current preferred method to securely transfer credit card and other
sensitive information over the Internet.
The secure system can simply be in effect by clicking on the Secure Mode
option when confirming the booking of your flight. This will ensure that the information the customer has entered
will remain secure. When ordering the
ticket online or making reservations by phone, it is important for the customer
to print out or right down their confirmation number. This is important because the confirmation number will be used
during baggage check-in on the day of departure.
The lowest
fares offered by Ryanair are available for customers traveling during off peak
hours. Weekend fares are often more
expensive than midweek fares. The least
expensive fares require an advanced purchase between 14-28 days. The later the customer books their
reservations, the high ticket price will be.
Ryanair also offers their customers automatic cheaper fares when
ordering their tickets over the Internet rather than calling the airline to
book reservations.
Taxes,
Fees, and Charges, all refers to the portion of the total air fare payable by
each passenger and is drawn up by references from the government taxes and
airport charges payable by the passengers traveling on a particular route on
that particular itinerary. These taxes
may include the following items: government taxes, airport taxes, passenger
service charges, insurance surcharges, and security charges.
We also researched
Go-Fly, EasyJet, and Buzz for further strategies on how these airlines reduce
their fares and other pricing techniques they have. It is important to take in every aspect of these airlines
different pricing strategies. Most of
these airlines match each other techniques when it comes to offering their
customers lower airfares. It is
important for these companies to remain competitive in this market so the
customer can be pleased with the low airfare and at the same time make a
reasonable profit. It is important for
Evolavia to generate ideas, and remain innovative in the creation of their
pricing strategy techniques.
Go-fly is a
low cost airline that helps their customers save money traveling. Go-fly is a
ticketless operation, and all the passenger needs to check-in at the airport is
their passport. This airline does not
make seat reservations, but during check-in they can seat your entire party
together. Go-fly’s cheapest fares are
always offered online. Their website
has the availability to book tickets 24 hours a day 7 days a week. This is convenient for both the customer and
the company, because the lowest prices can be offered to the customer at
anytime. Go-Fly has formed contracts
and many other special deals for their customers. These deals include not only an inexpensive ticket, but cheaper
rates on local hotels, car rentals, and insurance. All these pricing techniques help Go-Fly remain competitive with
their low cost airfares.
The next
airline we looked into is EasyJet. Passengers
must check-in 30 minutes prior to the departure of their flight. If the passenger fails to follow this
procedure, they will be asked to forfeit their seats and no refund or credit
will be given. All personal
information, including credit card data, is kept confidential through the use
of a Secure Server Software (SSL). This
means that sensitive type of information can only be exchanged between the
customer and EasyJet, and no outside party can gain access to this data.
Easy-Jet also has a policy geared towards customer satisfaction that states if
you book your ticket now, and in a couple of weeks or months the price reduces,
EasyJet will refund the amount of money to make up the difference. EasyJet also does not operate a connecting
flight service, and because of this, the customer will need to check-in their
luggage each time they change a flight. Again, these are more ways in which
EasyJet can reduce the price of tickets, which allows them to offer their
customers lower airfares.
Buzz discount
airline is the final low cost company we researched. Buzz airline only flies point-to-point. Because of this reason flights can depart and leave faster than
traditional airlines that do not fly point-to-point. Buzz airline also recommends that their passengers check-in at
least two hours before the scheduled time of departure. The check-in desks will
close 30 minutes before departure and if a passenger has not checked in by this
time, the airline reserves the right to refuse boarding. This discount airline operates as a
ticketless company. This means that the
customer will not receive a ticket after booking the flight, only a
confirmation number. Lastly, Buzz uses
the industry-standard SSL to secure their customers credit card details. This system can guarantee their customers
the safety of ordering their tickets online.
The following tables are examples that show current airline
companies fares that go to Barcelona and Paris. We have monitored these fares over a six day period and we
noticed through our research only one low cost company goes to Barcelona. The company is Virgin Airlines and they fly
from Milan and Rome. The lowest fare
offered by Virgin for this route is 92.45 €, but we only came across this two
times over the six day period. We
extended this research to two other airports: Pescara and Rimini, but they are
not flights for these destinations.
Therefore, Evolavia has a monopoly over these destinations.
We noticed through our research that the fares of
traditional airline companies for the same destinations as the discount airline
companies were very high. For example, when traveling to Barcelona from Milan
by Iberia costs 465 € (one way, without tax).
If you leave by Virgin at the same airport you pay only 92,45 €. This gap is due to different strategies
adopted by the companies analyzed that we have just explained in the pricing
paragraph. Some prices are more
expensive than others (look at British Airway’s fares) because there are not
any direct flights for the destination established. Another example is when a customer wants to travel to Barcelona
from Milan and decides to travel by British Airways. The customer will first have to travel to London and then take a
connecting flight to go to Barcelona.
The cost of this flight, with British Airways would be 1171 €. These tables show that Evolavia has a strong
marketplace in Italy due to the lack of competitors for these destinations
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Barcelona's fares
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Barcelona 10th June
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Barcelona 11th June
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Bologna
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Firenze
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Milano
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Roma
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Bologna
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Firenze
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Milano
|
Roma
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AirFrance
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N/A
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487
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465
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N/A
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AirFrance
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N/A
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487
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465
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N/A
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Alitalia
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N/A
|
N/A
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N/A
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N/A
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Alitalia
|
N/A
|
N/A
|
N/A
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N/A
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British Airways
|
1171
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1171
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1121
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N/A
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British Airways
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1171
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N/A
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1127
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N/A
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Iberia
|
493
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N/A
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465
|
465
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Iberia
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493
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N/A
|
465
|
465
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Lufthansa
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493
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493
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465
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N/A
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Lufthansa
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962
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975
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465
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1012
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(low cost
companies)
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(Low cost
companies)
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Virgin
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N/A
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N/A
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92,45
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92,45
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Virgin
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N/A
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N/A
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319,71
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273,23
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|
|
|
|
|
|
|
|
|
|
|
|
Barcelona 12th June
|
|
|
Barcelona 13th June
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Bologna
|
Firenze
|
Milano
|
Roma
|
|
|
|
|
Bologna
|
Firenze
|
Milano
|
Roma
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
AirFrance
|
550
|
487
|
465
|
627
|
|
|
|
AirFrance
|
N/A
|
N/A
|
N/A
|
N/A
|
|
Alitalia
|
N/A
|
N/A
|
N/A
|
N/A
|
|
|
|
Alitalia
|
N/A
|
N/A
|
N/A
|
N/A
|
|
British Airways
|
1171
|
1171
|
1127
|
N/A
|
|
|
|
British Airways
|
1171
|
N/A
|
1250
|
N/A
|
|
Iberia
|
493
|
N/A
|
465
|
465
|
|
|
|
Iberia
|
493
|
N/A
|
465
|
465
|
|
Lufthansa
|
525
|
975
|
497,12
|
496,5
|
|
|
|
Lufthansa
|
962
|
975
|
907
|
1121
|
|
(Low cost
companies)
|
|
|
|
|
|
|
|
(Low cost
companies)
|
|
|
|
|
|
Virgin
|
N/A
|
N/A
|
N/A
|
N/A
|
|
|
|
Virgin
|
N/A
|
N/A
|
319,71
|
273,23
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Barcelona 14th June
|
|
|
Barcelona 15th June
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Bologna
|
Firenze
|
Milano
|
Roma
|
|
|
|
|
Bologna
|
Firenze
|
Milano
|
Roma
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
AirFrance
|
N/A
|
N/A
|
N/A
|
N/A
|
|
|
|
AirFrance
|
550
|
487
|
465
|
627
|
|
Alitalia
|
N/A
|
N/A
|
N/A
|
N/A
|
|
|
|
Alitalia
|
N/A
|
N/A
|
N/A
|
N/A
|
|
British Airways
|
1171
|
N/A
|
1250
|
N/A
|
|
|
|
British Airways
|
1171
|
1932
|
1127
|
N/A
|
|
Iberia
|
493
|
N/A
|
465
|
465
|
|
|
|
Iberia
|
493
|
N/A
|
465
|
465
|
|
Lufthansa
|
962
|
975
|
907
|
1121
|
|
|
|
Lufthansa
|
493
|
493
|
465
|
465
|
|
(Low cost
companies)
|
|
|
|
|
|
|
|
(Low cost companies)
|
|
|
|
|
|
Virgin
|
N/A
|
N/A
|
319,71
|
273,23
|
|
|
|
Virgin
|
N/A
|
N/A
|
92,45
|
118,28
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Paris's
fares
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Paris 10th June
|
|
Paris 11th June
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Bologna
|
Firenze
|
Milano
|
Roma
|
|
|
Bologna
|
Firenze
|
Milano
|
Roma
|
|
AirFrance
|
556
|
562
|
467
|
633
|
|
AirFrance
|
556
|
562
|
467
|
633
|
|
British Airways
|
1032
|
1032
|
988
|
N/A
|
|
British Airways
|
1032
|
1032
|
988
|
N/A
|
|
Iberia
|
1008
|
N/A
|
980
|
980
|
|
Iberia
|
980
|
N/A
|
980
|
980
|
|
Lufthansa
|
556
|
556
|
792
|
690
|
|
Lufthansa
|
556
|
640
|
792
|
690
|
|
(low cost
companies)
|
|
|
|
|
|
|
|
|
|
|
|
Virgin
|
N/A
|
N/A
|
N/A
|
N/A
|
|
Virgin
|
N/A
|
N/A
|
N/A
|
N/A
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Paris 12th June
|
|
Paris 13th June
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Bologna
|
Firenze
|
Milano
|
Roma
|
|
|
Bologna
|
Firenze
|
Milano
|
Roma
|
|
AirFrance
|
556
|
562
|
467
|
633
|
|
AirFrance
|
556
|
562
|
467
|
633
|
|
British Airways
|
1032
|
1032
|
988
|
1301
|
|
British Airways
|
1032
|
1032
|
988
|
N/A
|
|
Iberia
|
1008
|
N/A
|
N/A
|
980
|
|
Iberia
|
980
|
N/A
|
980
|
980
|
|
Lufthansa
|
556
|
640
|
792
|
690
|
|
Lufthansa
|
556
|
640
|
792
|
690
|
|
(low cost
companies)
|
|
|
|
|
|
(low cost
companies)
|
|
|
|
|
|
Virgin
|
N/A
|
N/A
|
N/A
|
N/A
|
|
Virgin
|
N/A
|
N/A
|
N/A
|
N/A
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Paris 14th June
|
|
Paris 15th June
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Bologna
|
Firenze
|
Milano
|
Roma
|
|
|
Bologna
|
Firenze
|
Milano
|
Roma
|
|
AirFrance
|
556
|
562
|
467
|
633
|
|
AirFrance
|
556
|
562
|
467
|
663
|
|
Britishairways
|
1032
|
1032
|
988
|
N/A
|
|
British Airways
|
1032
|
1032
|
988
|
N/A
|
|
Iberia
|
980
|
N/A
|
980
|
980
|
|
Iberia
|
1008
|
N/A
|
980
|
980
|
|
Lufthansa
|
556
|
640
|
792
|
690
|
|
Lufthansa
|
556
|
556
|
792
|
690
|
|
(low cost
companies)
|
|
|
|
|
|
(low cost
companies)
|
|
|
|
|
|
Virgin
|
N/A
|
N/A
|
N/A
|
N/A
|
|
Virgin
|
N/A
|
N/A
|
N/A
|
N/A
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The above table shows that for Paris there
are no low costs flights from Italy, only from the traditional airlines.
|
The table
below is an example of how much money a person can save when traveling by plane
using the Evolavia airline. The fares
in the table, plane and train, are only for one-way. We monitored these fares over a six day period of the four
traditional Italian airline companies.
These companies include: Airfrance, Iberia, Lufthansa, British
Airways. We also studied one low cost
company, Virgin airline. In the table
above, we used the lowest fares of each airline. The fares were compared at the July 1st rate, and it
is important to take into consideration that these fares are subject to change
over time. For the most part, the fares
will not change drastically.
Table
|
Airport
|
Traditional Fares of Italian Airlines
|
Cost of Train t |
