
WSJ Research Project

The company that I chose for my Wall Street
Journal project was Nextel Communications. My research has been taken
from January 3, 2001 to March 5, 2001. Not only are my articles about
Nextel but about their competitors as well. Some competitors of Nextel
are as follows:
AT&T,
MCI WordCom, Comcast, Cox Comm., Qwest, SBC Comm.,
Bellsouth, and Sprint. I only have one article that
is completely about Nextel.
Note my added value contribution:
-
Very colorful
-
Different color backgrounds separating articles
-
Pictures and graphics
-
Links
-
Wallpaper for webpage
Each article has been rated on a 4-star scale:
  
- EXCELLENT
 
- GOOD

- FAIR
- POOR
 2.
"AT&T
Collect-Call Ads Reach Out to Teens",
Wall Street Journal,
February 28, 2001: B13
AT&T
has decided to change their strategy when it comes to ad campaigns for
dialing 1-800-CALL-ATT.
The company wants to now focus on teenagers by using celebrities as their
advertisements. AT&T as well as their rival,
WorldCom,
have both agreed that celebrities can pursue teens to dial collect numbers.
These commercials will also be running during favorite teenage television
shows, "Friends," "Late Night with Conan O'Brien" and XFL. In advertisements,
AT&T before focused on mainly stressing the actual phone number, now
they are just trying to remind viewers when to use collect calling.
The two companies have realized that getting the message to teens is going
to be hard, but are prepared to continue with this new strategy.
|
 4.
Peers, Martin and Deogun, Nikhil. "AT&T Plans
Offering of Stake AOL Seeks", Wall Street Journal, February
26, 2001: A3
AT&T
and AOL go head to head determining the
appropriate payment for AT&T's share of Time
Warner Entertainment. AOL has offered between $9 to $10 billion
for AT&T's 25.5% share of TWE, while AOL holds the other 74.5%.
When AT&T took over this share from MediaOne, they claim the appraised
value was in the mid-teens roughly around $15 billion. AT&T has
the disadvantage because there no other buyers for their portion of TWE
besides AOL. That allows AOL to be in control of the majority of
the trade. AT&T is prepared to negotiate until they feel the trade
is fair. Most people had thought the deal would be signed by now.
|
7.
"Covad
Delays Report, as Share Trading Is Halted,"
Wall Street Journal, February 20,
2001:B6
Covad
Communications a high-speed internet service has delayed their
2000 earning due to change in accounting procedures therefore trading of
shares has been stopped. The company has done some restructuring
this past year, which ended up being more costly than they expected.
The restructuring entailed 800 layoffs and the closing of different Covad
offices. The company requested an extension to accurately account
for all these changes. Not only Covad but also their rivals claim,
they suffer from many service and installation problems as well as a complicated
business landscape. Covad is considered one of the leading internet
providers which has a $150 million investment from SBC
Communications. Yet the company is expected to lose about $4.36
per share in the upcoming year. The company has decide to continue
to make changes by closing 260 costly offices that will result in a positive
reinforcement towards the company as a whole.
|
 8.
Solomon, Deborah. "AT&T Meets Revenue Target,
Posts Loss," Wall Street Journal, January 30, 2001: A3, A6
AT&T
reports a net loss for the fourth quarter 2000, which is compared to a
profit of 1.5 billion or 36 cents of diluted share a year earlier.
The major contributor for the net loss was a 2.7 billion write down the
company had to take due to the declining value of excite@home
Corp., the high speed internet business that AT&T controls. In
addition the company's consumer long distance service fell 15% in the fourth
quarter due to falling prices, aggressive new competitors and the substitution
of wireless for traditional telephone calls. The only upside, is
that without the write down AT&T did meet the lowered expectations
of Wall Street.
|
 10.
Solomon, Deborah. "SBC Net Falls 39%, but Revenue
Rises 9.1%," Wall Street Journal, January 26, 2001:
B6.
SBC Communications
compares their fourth quarter in year 2000 to the previous
fourth quarter in 1999. For the latest fourth quarter the company
ended with an increase in revenue by 9.1% even though the net income was
down by 39%. The company explains a few important one-time expenses
that played a major role in the loss of net profit. One major reason
was the merge with Ameritech, which
was a cost of almost
$204 million. Although the merge was costly, the addition of Cingular
Wireless affected the increase of revenue. When comparing
the difference between fourth quarters, SBC reports with the addition of
wireless operations, revenue was $14.1 billion for 2000 and $12.9 billion
in yr. 1999, and without wireless additions revenue would have dropped
from $12.9 billion in 1999 to $12.24 billion in 2000. As well as
their wireless business, sales on data services were responsible for $2.2
of the $14.1
billion in revenue. During the fourth quarter alone, data services
acquired 251,000 more digital subscribers. The company plans
to continuously increase in both revenue and net earnings un the upcoming
year 2001.
|
 12.
Young, Shawn. "Bellsouth Net Rose 6.6% for
4th Quarter,"
Wall Street Journal, January 23,
2001: B6
The growth of international operations
and data services has boosted Bellsouth’s
fourth quarter net earnings by 6.6%. During the quarter the company’s
revenue had actually dropped from $6.65 billion to $6.16 until the addition
of Cingular Wireless. Joining the two wireless operations, Bellsouth
and SBC Communications, created Cingular
Wireless. Bellsouth’s
revenue was able to jump by 10% with the help of Cingular Wireless.
Other factors such as Bellsouth’s domestic wireless and their data operations
also increase as expected. More and more customers are interested
in the company’s internet services and advancement of new technologies.
At the end of the quarter Bellsouth received 215,000 subscribers to internet
services, and expect around 600,000 by this time next year. The goals
for the upcoming year are to increase net by 7%-9%, and with the addition
of Cingular Wireless, revenue should increase by 9%-11%.
|
13.
Burns, Johnathan. "Long-Distance Carriers Depend
on Wireless, Data," Wall Street Journal,
The
major long distance carriers have to rely on wireless and data services
to increase their revenues. AT&T,
WorldCom,
Sprint,
and Qwest, have and will continue to
experience fallings revenues in their consumer long distance services.
Decreases in rates, and decrease in uses, (consumers using more
wireless long distance) are the two reasons. Both AT&T, and WorldCom
are splitting up their consumer long distance services from their wireless
and data divisions so that investors can see the growth in the latter.
Both also expect that more of the consumer long distance market will go
to local providers.
|
|