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MEMORANDUM
Brunswick
Corporation
My value added is:
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All links open up a new page
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Animated icons
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The animated book icons are linked to the
exact location of where Brunswick Corporation is located on the website
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The animated picture is linked to a sound
file (the file will play on almost any internet system assuming you have
a music player, Internet Explorer is recommended)
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Table of Contents:
Internet
Sources:
| 1.
Brunswick
Homepage
- Provides information
about all the products Brunswick produces and links to all their products
sites. It also has investor info such as shareholder information, public
reports, and financial information. This site also provides a listing of
company officers as well as their statement to their commitment on ethics.
Brunswick Corporation
began in 1845 in Cincinnati by a man named John Moses Brunswick when he
built his first pool table. Since the creation of his first pool table
the Brunswick Corporation has grown to be one of the largest and most recognizable
names in the recreation industry leading the way not only in pool tables
and supplies, but also bowling supplies, fitness equipment, marine engines,
and sporting boats. Brunswick corporation generated $3.8 billion dollars
in sales in 2000 with an employee base of 22,700. |
2.
Hoovers
Company Capsule
- Provides many facts about a companies
background such as in-depth financials, competitive landscapes, and company
officers. It also provides links to many recent news articles and market
trends for companies. The site also allows the user to compare two companies
together to see how they stack up. This is an excellent site to start learning
the financial or any background on a company.
Brunswick Corporation's
business is everyone else's free time. The Brunswick Corporation sells
leisure products with marine goods making up 80% of their profits. Brunswick
is also involved in bowling, billiards, fitness supplies, and outdoor recreation
supplies. Brunswick also owns over 140 fun centers that offer varieties
of bowling, billiards, and restaurants. |
3. Vault
- Provides in depth information about
a companies financial background. It provides all the latest workplace
and industry news. The site is also very navigable and is constantly updated
so the user has up to the minute information. The site also has a job posting
board that could be used to help a person find the job of their choice
in a location of their choice.
Brunswick Corporation is a leader in recreational
products. The company maintains its large share of the market by creating
superior products and services, aggressively marketing its leading brands,
and acquiring complementary products. As of 10/10/01 Brunswick's stocks
were considered a very good buy and they were doing well in a market that
continues to struggle. |
4. Brunswick
Corporation News Page by RBBI
- Provides a listing of all recent news
articles on the Brunswick Corporation with a special focus on Brunswick
Marine news. The site also provides a link to all Brunswick Corporation
products, but is not supported by Brunswick or any of its entities. The
website provides a archive of important news articles on the company back
to 1997 and also has a listing of recent Brunswick Corporation lawsuits.
One of the new articles is about Brunswick's
recent purchase of Sealine International Ltd. for $31 million dollars,
which will increase its large already large share of the marine/boating
industry. To adjust to the changes in economic cycles, seasonal and cyclical
are examples, Brunswick recently rapidly diversified into other areas with
active recreation. Brunswick celebrated its 150th anniversary in 1995 just
outside Chicago, Illinois. Brunswick was also one of the last Fortune
500 companies to establish a website. |
5. The
Industry Standard
- Provides news and analysis articles
and research in areas such as headlines, money and markets, technology
and telecommunications, media and marketing, metrics and statistics, and
policy and politics. It also provides the user to the ability to research
individual companies with the assistance of Hoovers. A unique feature to
the site is that it will keep to you informed with newsletters or you choice
of wireless connection such as pager, cell phone, etc.
The current CEO of Brunswick is George
W. Buckley and the current CFO is Victoria J. Reich. According the website
the three main competitors of Brunswick are Yamaha
Co. and Genmar Holdings
Inc. in the marine industry and AMF
Bowling Inc. in the bowling and billiards industry. Brunswick's average
revenue per employee is $164,306.03. The Brunswick Corporation has decreased
sales 11% over the past year. |
6. Forbes.com
- Provides an online version to the popular
newsstands magazine that provides the latest business and technology information.
It provides stock and mutual fund quotes, in-depth company profiles, and
a variety of interactive tools, calculators and databases. It also provides
a section called Lifestyles lists information on high end vehicles, real-estate,
and travel.
Brunswick is projecting a 13% growth over
the next five years. The ratio comparisons show that Brunswick does very
well against its sector (cyclical), is about even in its industry (recreational),
and does poorly compared to the S & P 500. Over the past six months
sales have decreased by 8% and net income fell 43%. These decreases are
due to slower sales of marine products and boats as well as plant closures
and production rate reductions. |
7. Lawyers
Weekly
- Provides an online version version of
the weekly newspaper printed for practicing lawyers in the United States
and is currently the leading publisher of legal information on the internet.
It contains summaries of court decisions and other important news for lawyers.
It also allows non-lawyers and also allows lawyers from states that
are not offered the weekly newspaper access to recent court decisions.
In 1997 a court case was brought before
the Michigan Supreme Court involving the wrongful death of a man named
Stephen Ryan was accidentally killed when he was hit by the propeller of
a Bayliner boat with
a Mercury Marine
engine,
all of which are owned and operated by the Brunswick Corporation. They
are being sued because that particular engine did not have a propellor
guard which could have possibly saved the life of Stephen Ryan. The charges
were dismissed, because the propellor guard was not required in the state
of Michigan. |
| 8. Professional
Bowlers Association
- Provides complete information about the
men's and senior professional bowler's tour. It has current players standings,
player stats, tour schedule, and Professional Bowlers Association bowling
centers. It also has an online store with bowling accessories such as bowling
balls, bags, shoes, and miscellaneous supplies.
Brunswick is a major supporter of the Profession
Bowlers Association with its high quality products it creates for bowling.
It supplies the pins used at all events and a majority of the bowlers used
Brunswick bowling accessories. Brunswick also supports many of the events
by either cash supplements, the use of its many bowling centers, and/or
use of other various bowling equipment such as pin setters, automatic scorers,
and ball returns. |
| 9. Women's
Professional Billiards Association
- Provides a listing of all tournament
events as well as player profiles. The site also allows the user learn
about the rules of the different pool variations as well as the history
of the game. It is a relatively new site and is constantly being updated
with the next major area being a pro shop for users to purchase supplies
and memorabilia.
The Brunswick Corporation was created on
the basis of pool tables, so it is very important that they are one of
the five
main sponsors of the professional sport. They support the tour by providing
all the tables and much of the equipment. Brunswick has also played a part
in sponsoring some of the events on the tour. |
| 10. Antique
Billiards Tables
- Provides a gallery of old antique billiard
tables some from as far back at the late 1800's. It also has a description
of each table and also has galleries of antique billiard accessories. A
user may purchase some of the antique tables and equipment as well as sell
any antique billiard supplies they may have.
Many of the billiard tables and equipment
were made by Brunswick as they have been a leader in billiard equipment
production for a long time. The craftsmanship of the Brunswick models have
allowed many of the tables to stay in excellent condition. Brunswick has
also provided many quality accessories to the game of billiards not to
increase game play, but also the popularity. |
Library Sources:
| 1. Lexis
Nexis
- Provides a database of over 1 billion
articles from over 1000 sources. The database is updated daily and list
of the sources covered can by viewed here. The search method is by keywords,
author, or subject.
A. "US Marine Employees Receive
Washington State Governor's Lifesaving
Award" PR Newswire. October 11, 2001.
US Marine, a division of the Brunswick
Corporation, was awarded the Washington State Governor's Lifesaving Award
for the saving the life of a man suffering from a heart attack. All the
employees are trained to recognize and be aware of potentially hazardous
situations and areas. This training has not only saved a life but also
has created a 32 percent reduction in recordable accidents at that particular
plant.
B. "Brunswick Selects Informatica
eProcurement to Maximize Supply Chain
Efficiency" PR Newswire. October 3, 2001.
Brunswick has recently joined with Informatica
eProcurement to improve the quality and efficiency of its supply chain.
Informatica eProcurement is used by 60 percent of the Fortune 100 to analyze,
integrate, and deliver vital information to managers and executives. Brunswick
will utilize this software to gain a complete and timely view of direct
and indirect expenditures in a variety of dimensions within and outside
the organization. |
| 2. Business
and Industry
- Provides a database over 700 trade and
business publications from more than 30 countries. It focuses on facts,
figures, and key events related to companies, industries, markets, and
products. It is updated daily and searches can be performed using just
about any search method and individual searches can be combined to provide
more specific results.
"Brunswick to set ball rolling in India"
Business
Line. September 02, 1999: 6.
Brunswick is preparing to open bowling
centers in India that would offer 24 lanes, pool facilities, and an eatery.
They have already installed equipment for a variety of other facilities
throughout the country and are now looking to open their own. Brunswick
is currently figuring appropriate costs for its bowling center as well
as searching for a possible partner to join in the venture. |
| 3. ABI
Inform
- Provides a wide array of business material
from more than 1000 journals. It also includes a large variety of periodicals
such as trade and professional publications, general business and economic
periodicals and marketing publications dating back to 1971. The site is
updated monthly and articles can be full text, text and graphics, and actual
page images.
"Brunswick: Caught in a Shrinking Consumer
Market for Boat Motors" Business
Week. October 27, 1980: 139-140.
Brunswick tried to expand its horizons
in the 70's by trying to get involved in medical, defense, and oil which
are unrelated to their market. In the process they also shed 15 poorly
performing divisions which lead to a second straight year of record earnings
in 1979. In 1980 Brunswick also tried to increase their share of the boat
engine market, but at the same time the market dipped. Brunswick needed
to be very cautious about how it reacted to the market and make the proper
decisions to make sure it didn't incur huge losses. |
| 4. Business
and Management Practices
- Provides information about how businesses
are managed throughout the world. It covers over 700 trade and business
publications and 60 percent of the articles are available in full text.
It is updated daily with the articles dating from the present back to the
mid 1995's.
Avery, Susan. "Brunswick Saves Big Bucks
by Centralizing Services" Purchasing.
March 25,1999: 38-41.
Brunswick consolidated a "non-traditional"
purchases so that maintain consistency across all of its divisions. The
consolidation trimmed $2.7 million from the annual expenditure budget in
1997-1998. The consolidation will also create consistent service levels
across all divisions and companies and control costs much more efficiently. |
| 5. ERIC
-Provides information on education and
related fields, an excellent source for articles on communication. Database
comes from a selection of over 900 journals. It also indexes unpublished
materials such as research reports, curriculum guides, conference papers,
and program descriptions. The database retains articles from the present
back to 1996.
Watson, John G. and Rowe, Clair D. "Training
of Operative Employees" Training
and Development Journal. April 1976: 30.
The Brunswick Corporation joined with the
Sioux
Indians to create the Devils Lake Manufacturing Corporation. Their
training of operative employees has been a huge factor in the success of
the company. The case study also states that this major paved the way for
other organizations to also begin incorporating minority employees into
their organizations. |
| 6. Periodical
Abstracts
- Provides sources from over 1600 general
interest, business, and scholarly journals. Articles are available in full
text, text and graphics, and full page images. It is updated monthly and
are dated as far back as 1986.
Slade, David C. "To Form a More Perfect
Union" The World & I. Apr 1998: 76-77
The US constitution drafted in 1787 decided
that Congress would have no power to tax exports. Two supreme court cases,
one of which involving the Brunswick Corporation, is currently challenging
that issue. Brunswick is brought into that suit due to its many exports
to foreign countries and the US would benefit greatly if a tax could be
imposed. |
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