
WSJ Research
My Wall
Street Journal Research was conducted on Target
Corp., the nation's fourth largest retail store. Target
Corp. has approximately 1,000 stores in 46 states. Target also has
an online business, target.com. Target offers highly differentiated
items at affordable prices. They also offer several registry programs
such as, Club Wedd and Lullaby Club. Target's main competitors are
Wal-mart,
and K-mart.
The articles included in the project consisted of news involving: Target,
Wal-Mart, K-mart, Kohl's,
and J.C.
Penney.
Value Added:
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images
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Adding color to tables
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making internal links
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making external links
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pictures with external links
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links opening in new windows
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A rating scale for articles
-
table of contents
Each Article is rated on a scale of
1-4 using Target logos, 4 being the highest rank.
=Little or no impact
on Target |
 =Slight
impact on Target |
 
=Moderate impact on Target |
   =Significant
impact on Target |
Table
of Contents
Articles:
  
| 1.
Morrissey, Janet. "Kimco in
Final Bid for Montgomery Ward Property Rights,"
Wall Street Journal, February 28, 2001.
Montgomery
Ward & Co.'s owned and leased properties might be ready to be sold
or leased if they are found bankrupt in court. Kimco
Realty Corp. will take on the project of finding prospective tenants.
Approximately 75% of the Montgomery Ward leases are in regional malls.
Kimco's Specialty area is community shopping centers, therefore they brought
in Simon
Property, whose specialty is regional malls, to help with the leasing.
Kimco will likely bring in big-name tenants such as Kohl's
Corp., Target Corp.,
and Sears,
Roebuck & Co. Analyst Joel Goodman said Kimco has a track
record of "coming in and taking real estate from bankrupt retailers and
turning it into productive space."
Table
of Contents |
  
2.
Kinney, Lisa. "Target to Greatly Reduce Purchases
from National Presto," The Wall Street Journal, February
6, 2001.
Target
has announced it will reduce the amount of goods they purchase from National
Presto Industries Inc. National Presto offers products specialized
in pressure cookers and electronic appliances. Target stated it is
not due to dissatisfaction with Presto's performance or the products, but
with Target's decision to increase reliance on foreign sourcing.
Target was Presto's second largest customer, behind Wal-Mart.
Target accounted for 12% of Presto's sales in 1999. As a result,
there will be a significant decline in Presto's overall sales.
Table of Contents |
  
| 3.
Author Unknown. "Target Stores Brings Decorating
Ease to Guests with Waverly (R) Garden Room (TM)," The Wall
Street Journal, March 1, 2001.
Target stores announced they will be carrying
a new line of home furnishings. They
are now partnered with Waverly,
a national decorating resource. Beginning in March, Target will offer
the Waverly Garden Room Collection. This collection will showcase
bedding, bath linens, bath accessories, kitchen textiles, kitchen accessories,
dinnerware, serving ware, decorative home furnishings, stationary and gift-giving
items. The Waverly Garden Room will use 6 different floral patterns,
three of which are Waverly classics: Sweet Violets, Vintage Rose,
and Garden Lane. They will also offer complementing coordinating
patterns in solid, stripe and gingham patterns. Gregg Steinhafel,
president of Target stores commented, "The addition of Waverly Garden Room
is another way in which Target is delivering on its promise to offer high-quality,
well-designed merchandise at affordable prices."
Table of Contents |

| 4. Zimmerman,
Ann. "Walmart.com Cuts 25 Jobs, But Expands
Some Departments," Wall Street Journal, February 28, 2001.
After
the holiday season, Walmart.com
evaluated what customers want and don't want, and decided to re-allocate
their resources. They choose to lay off twenty-five employees in
merchandising and marketing, but added fifty-two engineering, design and
product-manangment employees. Instead of focusing on clothes, they
will now focus on more profitable items, such as electronics. Walmart.com
also hopes to improve the sites' engineering and design. In the future,
Walmart.com also plans to team up with AOL
Time Warner, Inc. to launch an Internet-service provider.
Table of Contents |

| 5. Author
Unknown. "Wal-Mart Offers Song Previews
using RealNetworks' Software," February 22, 2001.
Wal-Mart
is
now offering another piece of new technology to attract more customers.
Using RealNetworks, Inc.'s
internet Audio Software, customers can listen to songs from CDs on Walmart.com.
Every audio CD at Walmart is available to listen to. Previews of
each track are thirty seconds in
length. Music retailers often offer music sampling, but few offer
every song available to their customers.
Table of Contents |

| 6. Tam,
Pui-Wing. "Symbol Technologies Signs Supply
Contract with Kmart," Wall Street Journal, February 15, 2001.
K-Mart
Corp. signed a $70 million contract with Symbol
Technologies for wireless and mobile-computing equipment. The
new equipment is an updated version of the wireless technology they now
have. It will include new items such as, Symbol's wireless local
area network and gun-shaped hand-held computers equipped with laser scanners.
The new equipment will be used for customer service tasks such as price
checking and inventory management. K-Mart hopes that the upgrade
will help build the infrastructure to better satisfy and serve their customers.
Table of Contents |
7. Patterson
Grenier, Melinda. "Attention Kmart Shoppers:
Find Specials at Bluelight.com," The Wall Street Journal,
March 2, 2001.
Bluelight.com
is Kmart Corp.'s new web site that was launched in December 1999.
To attract customers, bluelight.com offered free internet service who registered
online or who received a free CD-ROM in a K-Mart store. 6.8 million
people signed up for the free internet service. Although 6.8 million
people signed up, K-Mart did not see a significant increase in profits.
In March, K-Mart decided to offer only twelve hours of internet service
then charge $9.95 for 100 hours a month. Also, instead of purchasing
more hours, customers can earn up to 6 months of unlimited access by making
purchases online. The free internet service is being used as a marketing
vehicle for bluelight.com and K-mart.
Table of Contents |

| 8. Author
Unknown. "IBM Recieves $200 Million
Order From Kmart," The Wall Street Journal,
February 16, 2001.
K-Mart
spent more than $200 million for a new computer system by International
Business Machines Corp. The new computer system will enable Kmart
to improve it's checkout system. The computer system, a SurePOS 700,
will include hand-held
scanners, a receipt printer, and touchscreens. The touchscreens will
include displaying customer-transaction information and product advertisements.
The new systems will be in all K-mart stores by 2002. They have already
been installed in Kmart's highest-volume stores in Troy, Michigan.
Table of Contents |
9. Rundle,
Rhonda and Murray, Shailagh. "The Have-Nots,"
The Wall Street Journal, February 21, 2001.
Wal-Mart
Inc., was used as an example to show how to solve America's uninsured
problem. Wal-Mart has employer-sponsored coverage for all workers,
including part-timers. Employees who work at Wal-Mart for at least
two years can be under the same insurance plan as the top executives.
Roughly 60% of Wal-Mart's employees are covered under the plan. Those
who aren't are either covered under someone else's plan or covered through
a different company. Approximately 40% of new hires don't have health
insurance before working at Wal-Mart. Wal-Mart uses the health insurance
plan to attract and keep employees at times of labor shortages.
Table of Contents |
 
| 10.
Author Unknown. "Retailers to Match Mkt
Performance-Analyst," The Wall Street Journal, February 9, 2001.
According to January's sales, retailers
will be in line with the rest of the market for the remainder of the year.
However, if interest rates fall, retailers could outperform the market.
A.G.
Edwards analyst Robert Buchanan recommended that investors buy shares
of Kohl's
Corp., and
Home
Depot Inc. He also recommends to sell Kmart
Corp. shares because of the competition against Wal-mart.
He commented, "Wal-mart has very low prices and is a very tough retailer
to compete against. Kmart has not enough differentiation in assortment
and poor customer service."
Table of Contents |
 
| 11. Zimmerman,
Ann. "Worst 3-, 5-Year Runner-Up: J.C.
Penney," Wall Street Journal, February 26, 2001.
J.C.
Penney Co.'s stock has been dropping since 1995. They seem to
be falling out of fashion in relation to other department stores.
Customers have switched to other pricier department stores, and others
have gone to value stores such as Kohl's
Corp. and Target Corp.
J.C. Penney shares lost almost 75% of their value. A $1000 investment
during 1995 would now be approximately $288. This loss is not due
to a poor economic environment either. This period was during the
largest consumer-spending boom of the decade. J.C. Penney was also
the second worst performer over three years. Trying to turn things
around, Penney hired a new chief executive, Allen Questrom. Questrom
is setting the standards low for Penney's and is hoping for slow steady
improvement.
Table of Contents |
 
| 12.Blackstone,
Brian. "Jan. Retail Sales Likely Climbed On
Clearances, Weather," Wall Street Journal, February 7, 2001.
January, the usual month for clearances,
is marked with a 3.7% increase in same-store sales for retailers.
Despite the increase, analysts won't know whether it is due to the clearances,
or if it means a sustained rebound from December's low sale figures.
Analyst UBS Warburg
projects Wal-mart
will have a 5% same-stores
gain, a 3.5% increase for K-mart
and a 2% increase for Sears,
Roebuck & Co. Discount store sales are expected to have a
4% increase in sales from a year age. Analysts accounted the increase
in sales to favorable weather. Although signs are now promising for
retailers, executive vice president at UBS Warburg, Linda Kristiansen cautioned
that "I wouldn't want to draw too many conclusions from January because
of the discounting, and that February will serve as a more accurate barometer
of overall consumption since it'll include spring merchandise."
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