I am a graphic designer from Ohio. I moved to Philadelphia to explore the creative opportunities and culture that the city has to offer.
Successful design is usually difficult to achieve. A designer has to know how to cater solutions to every individual problem. There is a place for chaotic designs and a place for clean, simple designs. Only after going through the process of design, will a designer arrive at an idea that properly communicates and entices the viewer.
Paul Rand beautifully described the process when he stated, "The designer does not, as a rule, begin with a preconceived idea. His idea is the result of subjective and objective thought, and the design a product of the idea. In order, therefore, to achieve an honest and effective solution he necessarily passes thought some sort of mental process ... Consciously or not, he analyzes, interprets, translates ... He improvises, invents new techniques and combinations. He coordinates and integrates his material so that he may restate his problem in terms of ideas, pictures, forms, and shapes. He unifies, simplifies, eliminates superfluities. He symbolizes ... abstract from his material by association and analogy. He intensifies and reinforces his symbol with appropriate accessories to achieve clarity and interest. He draws upon instinct and intuition. He considers the spectator, his feelings and predilections."
If you would like to contact me, I can be reached by:
[phone] 419.619.1283
or
[email] jt305902@ohio.edu