Discussion of Elaboration Likelihood Model
By, Gretchen Cottingham
Whether you want to change one person and the way they feel about you, or you
want to change the whole world and the way they treat each other, you need to learn the
power of persuasion and how to use it. Elaboration Likelihood Model shows you the
tools and how to manipulate them to work for you and not against you. Tools such as not
making the person feeling guilty by avoiding dissonance and keeping them concentrating
on your reasons. The world has a tendency to turn a shoulder on the idea of change, but
with using the Elaboration Likelihood Model you'll find that people will be listening
directly square towards you!
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