Social judgement is seen as a scientific theory, because the theory can be proven. The theory holds up to Griffin’s scientific standards. Social judgement is very useful, and simple.
Social judgement explains data throughout the theory. It categorizes your feelings on a particular subject through the latitude model. You can either reject, accept, or stay neutral on any subject, and it will predict what is about to happen next. The theory then explains why you would do what you are going to, because the latitude will show you how you feel about the subject. If you are highly involved, you are most likely to answer at either rejection or acceptance.
Social judgement attempts to predict what will happen in the future by giving advice on how to persuade people. The effectiveness of persuasion depends on what you ask. Persuasion attempts that are on the latitude of acceptance will most likely have the best reaction. Persuasion attempts towards the latitude of rejection will have a negative effect on the listener, because they will see it as non-important facts.
This theory is simple, because it tells you the best approach is to stay with what the listener sees as being positive or significant. If you talk about different things that do not matter to the listener, you are wasting your breath. Listen to their wants and concerns, and try to influence them however you want to.
Social judgement can be tested anytime on any subject, and the same basic reaction will come out. The subject will not even realize that you are testing them, and you can receive an unbiased answer. There are extremes where social judgement will fail the test, but most cases it will be proven to be true..
Social judgement is very useful because it is a method that you can use to try to convince someone to see your side or opinion without upsetting them or making them feel threatened if you follow the guidelines. The theory just expands the listeners own ideas on a subject that they believe already..
