Project 3: Marketing Research

Project Leader: Dr. Tim Hartman

Duration: 3 weeks

Project Statement:

A former MBA student works for a small company specialized in developing the timeshare in the carribean area, especially in the country of Nevis. He wanted us to do some primary marketing research for the toursim industry in the area as a foundation for the judgement of current project.

Learning Outcomes:

• Gained an indepth understanding of time share industry

• Improved the ability to do primary research

• Learned to analyze complex problem confronting business

• Further improved interpersonal communication skills