K.O.D. ADVERTISING

(radio division)

2/4/00 client: Real Beers, Inc.

product: Not Light Beer

title: Bubba Goes Down

length: 30 seconds

script

no.: RB-002-00R

Description: Not Light Beer is a new kind of beer made by Real Beers, Inc. The beer does not have a “light” version, is only $1.50 for a six-pack, and it comes in extremely thin aluminum cans.

Target Audience: Male college students between the ages of 18-25, who can’t afford to always buy expensive beer.

Purpose: To advertise and sell “Not Light Beer”

Approach/Appeal: The approach is to compare the extremely thin aluminum can of “Not Light Beer” with an average aluminum beer can. They are compared by how easily it is to smash them on your forehead.

Attraction: That the beer is cheap and it is “a lot of fun to drink.”

Bubba Goes Down

Production Note: The ANNCR speaks with a moderately deep and stern voice.

:00 ANNCR: Hello. Today we are going to compare what happens when two college students chug a beer and then try to smash the beer can over their heads. Bubba, the first college student, will try to smash the average beer can over his forehead. Hank, the second, will try to smash a can of Not Light Beer over his head. :10

:10 (SFX: BUBBA AND HANK OPENING THE BEERS) :01

:11 (SFX: BUBBA AND HANK CHUGGING THE BEERS) :02

:13 (SFX: BUBBA AND HANK GRUNTING) :01

:14 (SFX: THE CAN MAKING A DING SOUND ON BUBBA’S HEAD AND THE CAN SMASHING ON HANK’S HEAD) :01

:15 (SFX: THE SOUND OF BUBBA HITTING THE FLOOR) :01

:16 (A SHORT PAUSE) :02

:18 ANNCR: Well it looks like Bubba is not breathing, so our winner is Hank with the Not Light Beer. Now wonder, Not Light Beer uses an extremely thin aluminum can, and a six-pack only costs a dollar fifty. So go to your local grocery store today and pick some up. Not Light Beer, pretty soon it’s going to be the only beer. :12

Chad Froomkin – TCOM 110 – 10-11

February 4, 2000 – Script Assignment #2