Richard Petty, an Ohio State psychologist, and his colleague John Cacioppo had developed a study to determine how people tend to be persuaded. Their main focus was to closely examine what it takes alter another person's attitude. They believed that there were two processes one could take to accomplish this.

These two processes are:

Central Route

Peripheral Route

The central route is considered the message elaboration route. Persuaders using this route are focusing on ideas and information, using this to prove their ideas and swaying other people's ideas to be the same.

The peripheral route works more with cues allowing the persuader to react and adjust to the situation.

For a further explaination of the Elaboration Likelihood Method you can go to my group members page that go into further details.

Our research report were done by Kevin and Dave.

Our application pages were done by Meranda and Matt.

Our critique was done by Laura.

And also for links that take you to relevent pages about Elaboration Likelihood Model CLICK HERE!!
Also to see another page that is related to the theory of Elaboration Liklihood method click here!. If you do take a look at this page explaining the Agenda Setting Theory, you will see related ideas to what our group explains with our page. And, also to see additional links about agenda setting, click here! This page was last modified on: March 8, 2000