MEMORANDUM
Annotated Bibliography on
International Business:
This assignment involves the identification
of 20 International business sources that address doing business in foreign
countries.
Table of Contents:
| 1. Department
of State 2001 Commercial Country Guides: http://www.state.gov/www/about_state/business/com_guides/2001/europe/index.html
Provided by the Department of State, the
commercial country guides provide a wealth of information on foreign countries,
including political, economic, and social issues. Issued from the
Office
of Commercial and Business Affairs (CBA) plays a
major role in coordinating trade and investment
matters to support U.S. firms doing business overseas. The
guides are an important first step for any firm wishing to do business
in a foreign country.
The CCG
for Hungary (provided in pdf format) provides an outstanding evaluation
of doing business in Hungary. With an emphasis on the country's recent
movement from a centralized to market economy, the guide offers insight
into the hurdles and successes since 1990. The section Marketing
U.S. Products and Services offers a number of interesting points to encourage
American business development within the country. The U.S. represents
the country's sixth largest trading partner after Germany, Austria, Italy,
Russia and France.

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2. The
Hungarian Economy:
http://gm2.interware.hu/HunEco/eng/index.htm
Provided by the Ministry
of Economic Affairs, the website offers quarterly business and economic
information for selected countries.
The quarterly information for Hungary covers
multiple economic issues
facing Hungary and their current economic situation. Included are
statistics on such economic variables as GDP, unemployment, and investment.
The website also provides information on the Szechenyi Plan, customs-free
zones, and the Hannover Expo. At the Hannover Expo, Hungary wanted to encourage
their entrance into the European Union (EU). Last, the website offers contact
information for headquarters in Budahpest and also regional contact information.

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| 3. Bateman, Milford. (1997).
Business
Cultures in Central & Eastern Europe. Oxford: Butterworth-Heinemann.
The book discusses the business culture
of the Czech Republic, Hungary, Poland, Croatia, Slovenia, Russia, and
Kazakhstan. Further, the book discusses how the fall of the Berlin
Wall has affected business in these countries.
With respect to Hungary, a wide variety
of information is offered on several topics. These include government,
economic reform, the economy, finance, the labor market, and education
and training. Bateman writes that the business culture in Hungary
is entreprenurial, open to new ideas, and sophisticated. Further,
Hungary has eliminated the control of communism and looks to be a very
business-friendly and forward-looking economy.

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| 4. No Author. (2000).
OECD
Reviews of Foriegn Direct Investment: Hungary. Andre-Pascal: OECD Publications.
The report examines Hungar's foreign direct
investment policies since Hungary entered the OECD in 1996. The examination
was done in 1998 by the Committee on Capital Movements and Invisible Transactions
and the Committee on International Investment and Multinational Enterprises.
The report discusses the affect of foreign
and domestic investment on Hungary's economy. Several figures figures
are presented regarding who is investing and how much. Further, the
report covers significant legal issues (such as FDI regulation), new investment
incentives, and the privitization of the Hungarian economy, which is estimated
to be 85%.

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| 5. Esbenshade, Richard
S. (1994). Cultures of the World: Hungary. New York: Marshall Cavendish
Corporation.
This book discusses the Hungarian culture
in many aspects. Some of these aspects are: history, lifestyle, religion,
and language. The history section covers the first Hungarian state,
revolution, war, and communism. The lifestyle section discusses urban
and rural lifestyles, social attitudes, and family. Esbenshade also
discusses the history of religion, Jews in Hungary, and the affect of communism.
Last, the comlexity and character of the Hungarian language is discussed
and the proper greetings for formal and informal situations. The
last few pages of the book are devoted to a map of Hungary, some quick
facts about the country, and a glossary of Hungarian terms.

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| 6. Toma, Peter A. (1977).
Politics in Hungary. W.H. Freeman Company.
The book is an approximation of the Almond-Powell
comparative politics model presented by Jan f. Triska of Stanford University.
The book illustrates the three methodical problems with Triska's version.
First, Triska's model assumes that each political system developes within
specific environmental restrictions. Second, Triska assumes that the developmental
process in a Communist state leads to increased capabilities. Last, Triska
assumes that all functions in the model of structure-function analysis
affect the operation of the system equally. The book then goes on
to discuss the development of Hungary's political system and the adaption
of the political system.

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| 7. Dent, Bob. (1990).
Blue
Guide: Hungary. New York: WW Norton
Bob Dent lives in Budahpest and works as
a journalist, researcher, language editor, and broadcaster. He offers a
complete travel guide for Hungary. Dent offers background information
on such topics as the history of Hungary, Hungary today, and arts and entertainment
in Hungary. Also, he offers a wide variety of practical information
regarding Hungary. This information includes getting to Hungary,
places to stay, getting around, and places to visit. The Blue Guide
also has specific information on such cities as Budahpest, Pecs, and Eger
and geographic features such as the Danube River and Lake Balaton.
Dent also provides maps of each of the cities and locations that he covers.

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8. The
World Factbook 2000:
http://www.odci.gov/cia/publications/factbook/
The World Factbook contains profiles of
every country in the world. The World Factbook is provided by the
Central
Intelligence Agency.
The information provided for Hungary
begins with an introduction that discusses the brief history of Hungary.
The introduction covers the communist rule, the revolt in 1956, and Hungary
joining Nato. Following the introduction are facts about Hungary's
people, geography, and government. Also, facts about the economy,
communications, transportation, and the military are offered. The
site also offers a map of Hungary highlighting the major cities, waterways,
and surrounding countries.

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9. World
Trade Organization:
http://www.wto.org/wto/english/tratop_e/tpr_e/tp77_e.htm
The World Trade Organization (WTO) is the
only global internation organization that deals with the rules of trade
between nations. The goal of the WTO is to help international businesses
conduct their business.
The website has information covering the
effects of the WTO on Hungary.
This site discusses the macroeconomic and structural changes that Hungary
has experienced since 1989. The site also has significant information
regarding Hungary's international trade. The report concludes that
Hungary will face new trade policy challenges as it tries to join the EU
while still participating in the WTO and participating in trade agreements
with other CEFTA member countries.

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10. Budapest
Business Journal:
http://www.bbj.hu/common/article.asp?id=121432&site=3
The Budahpest Business Journal was
founded in 1992 and is now Hungary's leading English language business
publication. It is considered the leading investigative business weekly.
One
of their recent articles reported that the Forint
will become fully convertable this week. The story reports that
the National Bank of Hungary (MNB) and the Finance Ministry announced last
week that the government will eliminate all restrictions on foreign exchange
transactions for residents and non-residents as of June 15. As a result
of the full liberalization of foreign exchange markets, the Hungarian forint
will be fully convertible, MNB Governor Zsigmond Járai said last
week. A sign of this liberalization is that restaurants, shops, and
travel agencies will now be accepting German Deutschmarks.
The article was concluded with Járai saying that the government
has no concerns that a foreign currency will replace the forint as the
main means of payment in Hungary.

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11. Hungarian
Government Homepage:
http://www.meh.hu/default.htm
This website has a wealtho of information
on the Hungarian government. It incluedes information on all of Hungary's
ministries including education, defense, finance, health, justice, and
foreign affairs. From the homepage, viewers can subscribe to the
press releases (The Hungarian Mirror) that come from the Prime Ministers
office.
Financial
information is quite extensive. Not only does the site have general
information about the ministry of finance, it also has monthly budget reports
and reviews Hungary's economic policy. This site also has a link to the
State Aid Monitoring Office (SAMO), which makes sure that Hungary is complying
with EU rules.

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12. World
Bank Group:
http://www.worldbank.org/
The World Bank is the world's largest source
of development assistance, providing nearly $16 billion in loans annually
to its client countries. It uses its financial resources, highly trained
staff, and extensive knowledge base to help each developing country onto
a path of stable, sustainable, and equitable growth in the fight against
poverty.
The Hungary
Country Page offers general information on Hungary and The World Bank.
The site offers a link to the country
brief, which offers a more detailed description of the relationship
between Hungary and the World Bank. It covers every major effect
the World Bank had on Hungary since Hungary joined in 1982 such as economic
performance and international relations.

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13. Access
Hungary:
http://www.access-hungary.hu/
Access-Hungary provides information for
both foreign investors and domestic interests alike. The site is constantly
updated to ensure that the
reader stays on top of the latest developments in Hungary.
The site offers news on business that affects
Hungary. Daily stock
prices are easily linked to and the site also offers weekly analysis
from HVG
Magazine. Further, the site offers information pertaining to politics,
the economy, market analyes, and also has an archives section. Finally,
weekly
Forex
reports are also availible through this site.

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14. Hungary1.com:
http://www.hungary1.com/
The site claims to be the "Cybergateway
to Hungary". Since 1995, this site has been offering all kinds of information
about Hungary, from business to tourism. The site has information on lodging,
restaurants, entertainment, shopping and history. One feature of
this site is that it offers business
to business connections, allowing businesses to establish good relationships
with Hungarian partners. The site also offers opportunities to advertise
and search a list of business classifieds. In addition, the site offers
many photographs of the country.

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15. WorldBiz.com:
http://www.worldbiz.com/
This site offers information on international
business practices, international business protocol, international etiquette,
cross-cultural communication, negotiating tactics and country-specific
data. The site provides a variety of unique products and services which
are designed to conduct successful business abroad.
The site for Hungary
is a source of information about doing business in Hungary and developing
relationships with those business partners. The site also discusses protocol
and business etiquette in Hungary and effective ways to negotiate.
All of the information is provided by U.S. executives working in Hungary.

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16. ClickBudapest.com:
http://www.clickbudapest.com/
Source of "all the information you need
to know about Budapest". The site includes information about tourism
and entertainment, economy and business, and media, culture, and society.
The section on business and the economy
is quite extensive. In addition to economy and business, this section
has information on trade, agriculure, starting a business, and business
services in Budapest. In addition, the site has a yellow pages directory
for businesses in Hungary. Overall, this section has well over thirty
links related to business in Budapest.

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17. American
Chamber of Congress in Hungary:
http://www.amcham.hu/
The American Chamber of Congress tries
to support Hungary's entrance into the economy of today's rapidly changing
world. It is the first non-profit, non-political organization in
Hungry and its members have a committment to Hungry's economic growth.
The site offers an abundance of information
regarding Hungary. Daily
news concerning Hungary is availible along with investment
opportunities. Also, press
releases are offered along with discussion groups. The site is also
a source for general
information about Hungary.

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19. Quick
MBA:
http://mba2.com/
QuickMBA's purpose is to provide business
knowledge needed whenever it is needed. The site provides information for
anything from optimizing a supply chain or developing a marketing strategy,
QuickMBA is a source for business insight as it is taught in the world's
top MBA programs, accompanied by news and links to online resources.
The site offers information for all aspects
of business including accounting,
operations,
business
law, and management.
Provided in the marketing
area is information about marketing research, planning, and strategy. The
site also offers business news from CBS.com.

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20. Marketing in Central
Europe:
Fahy, J. (2000, First Quarter). The development
and impact of marketing capabilities in Central Europe. Journal
of International Business Studies, 63-81. The Journal of International
Business Studies (JIBS) is a refereed journal that publishes the results
of
social science research and other types
of articles that advance the understanding of business.This article contains
the following abstract:
The industrial organization and evolutionary
economics traditions in international business and the resource-based view
of the firm in strategic management provide a rich and related set of perspectives
on the question of performance in an international environment. This paper
draws on these perspectives to examine the nature of marketing capabilities
across a range of firm types in Hungary, Poland and Slovenia. A number
of key strategic capabilities are examined including market orientation,
the time horizon of strategic decision making and positioning capability.
Conclusions are drawn and implications from the research are outlined.

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