Selection: Retrospective Sensemaking
During this process equivocally is reduced by deciding which information should be dealt with and which information should be ignored. Weick claims the more equivocal the information to process, the more communication cycles it requires to reduce ambiguity to an acceptable level.
Retention: Treat memory as a Pest
Retention is what information that an individual or organizations remember. Weick recommends treating the memory as a pest. He encourages continually challenging, arguing, and questioning what you think you know. This allows organizations to avoid groupthink and to inspire critical thinking.
I hope that you find this site interesting and useful in reaching a better understanding of information systems theory. I strongly recommend entering into the sites at the bottom of the page and for further information.

For an intriguing critique on Information Theory check out Sara's work.
For a look at an application of Information Theory check out Marion's work.
To see a research report on Information Theory check out Traci's. work.
If you would like to learn more about Information Theory visit Karl Weick's homepage.
Visit a site on Information Theory that focuses on the transmission of information between a sender and the receiver. This relates to Weick's theory that the goal of organizing is to make sense of equivocal information.
This page was last revised by Brad Dyer at (http://oak.cats.ohiou.edu/~bd597397/IS.html )on 11/17/99