MEMORANDUM

Date:
To:
From: 
Re: 		 2/19/01
Dr. David Chappell
Beth Bluestone
Socha, Miles, "Galliano's Global Move". Style.com, December 20, 2000.

Added Value:

For the second memo I decided to add value by the following:
  • adding color
  • more links
  • picture

About the Designer:

John Galliano is a wonderful new and innovated designer.  His first career breakthrough was in 1994 with his romantic fall collection.  His first breakthrough hailed to foreshadow his rise in LVMH.  Soon after this in 1995 he was named couturier of Givenchy  and then he moved to Christian Dior in 1996. All of these are great accomplishments for a fashion designer.

John Galliano's Expansion:

Within the next year John Galliano is planning to expand, and open his first ever freestanding boutique.  According to WWD (news magazine on style.com) his boutique will be in Paris, the exact location was not given.  The only information givem by WWD from Galliano's president, Valerie Hermann, was that the location is on a "very well placed" site.

Besides this great new boutique, Galliano is launching an internet boutique on eLuxury.com.  On this internet site Galliano will be working on his first signature perfume with Perfume Christian Dior.  Galliano has put a lot of time and interest into this new internet site.  He did not just want to be on it, he wanted to be involved in the creation of it.  Unfortunately as of right now, the site is not completed, however, according to Hermann the site should be up by March.

Galliano has already accomplished so much, with the opening for the boutique and the internet site, but there will be more coming from this designer.  Along with the opening of the boutique Galliano is going to launch a new product line.  Some of the new key products are handbags and small leather goods.  If all this was not enough for this talented designer, he has developed an eyewear collection with the help of Frances Airess. 

The Model that the article applies to:

After a careful analysis of the article I felt that it best applied to the International World Wide Presence Model.  It fits this model best because the whole article is focused on how Galliano is going to move global and expand.  According to Hermann there are three key developments and they are characterized as "the second phase".  One of the great thing about Galliano going global is that all of his shareholders are supporting him.  This is a key component to his success in the global market

Galliano is going global in almost every way possible with the development of the internet site and the opening of his boutique in Paris. Also including the addition of his new line of eyewear.  Galliano is expanding in almost every way possible.  In addition to all of this, he is also going to have available his new spring collection which can be found on-line at Style.com.